Glyder

Clothing · Activewear & Athleisure

Glyder sells women’s activewear and athleisure: leggings, bras, tanks, shorts, outerwear and maternity-friendly pieces made from proprietary performance fabrics. Price points sit in the mid-range bracket—$45-85 for bras, $75-110 for full-length leggings—with occasional drops into budget territory during site-wide sales. Distribution is DTC e-commerce through glyderapparel.com plus a selective wholesale network of US yoga studios, boutique gyms and premium department-store active sections. The brand’s core technology is “FORMAONE™” and “GLYDERMIX™” fabrics—nylon-spandex blends promoted for four-way stretch, quick-dry capability and a soft “cotton hand.” Best-known lines include the “Rockstar” 7/8 legging with no-outseam construction and the “Curve” bra that uses internal sling support without underwire. Positioning centers on technical performance that still feels lounge-worthy, marketed under the tagline “Move. Live. In Glyder.” Primary customers are 18-35-year-old women who practice yoga, Pilates or barre 3-5 times a week and want studio-to-street versatility without logo-heavy branding. Values emphasized on site and social channels are body-positive fit (XXS–3X offered), sustainable small-batch dyeing and female-founded authenticity. Glyder competes in the crowded “accessible premium” athleisure tier dominated by venture-backed digital natives and heritage athletic labels’ diffusion lines. It differentiates through limited-run color palettes released monthly, wholesale partnerships that expose the product to high-traffic boutique studios, and a fabric hand that skews softer than most sweat-wicking synthetics at the same price.

The only activewear that feels as good as it performs

• Sustainable