Going, Going, Gone!

Going, Going, Gone! is the off-price digital outlet for Dick’s Sporting Goods; it liquidates excess athletic footwear, apparel, equipment and fan-gear from Nike, adidas, The North Face and other major labels at 30-70 % below MSRP. Categories span men’s, women’s and kids’ performance shoes ($40-$120), hoodies/outerwear ($25-$90), fitness equipment ($50-$400) and licensed jerseys/caps ($15-$60). Sales are online-only, shipped from Dick’s own fulfillment centers and integrated into the Dick’s mobile app. The site refreshes inventory twice daily in limited-size runs, creating a “flash-clearance” experience that turns leftover season stock into cash within days. Every product is tagged with the original retail price and the exact markdown percentage, reinforcing transparency. Best-known drops include $60 Nike Pegasus running shoes and $30 NFL hoodies that sell out in minutes. Core shoppers are 18-34-year-old value-driven sneakerheads, student-athletes and bargain hunters who follow release calendars and check the site before 10 a.m. ET drops. They value name-brand authenticity, hate paying full price and enjoy the gamified hunt for rare sizes or last-season colorways. Going, Going, Gone! competes with other digital off-price players and membership flash sites, but differentiates by sourcing directly from Dick’s 850-store supply chain rather than third-party jobbers, guaranteeing genuine product and faster shipping. Its integration with Dick’s ScoreCard loyalty program lets customers earn and redeem points on clearance goods, a perk pure off-price marketplaces cannot match.