GOODWINXXII

Accessories · Jewelry

GOODWINXXII sells men’s and women’s ready-to-wear, leather goods and small accessories priced in the premium tier: denim $240-320, jackets $650-1,100, bags $380-680. Collections drop in limited runs on the label’s own e-commerce site and through a short list of US boutiques; no permanent brick-and-mortar stores are operated. The brand positions itself as “modern American heritage,” cutting classic workwear and military silhouettes in Japanese selvedge, Italian veg-tanned horsehide and USA-grown Supima cotton, then distressing or over-dyeing in small Los Angeles batches. Signature pieces include the XXII Type III trucker jacket—hand-finished with painted hardware—and the reversible Goodwin bomber that converts from waxed canvas to shearling. Customers are 25-45, design-conscious and willing to pay for domestically crafted garments that reference vintage Americana without costume-level replication. They value provenance, small-batch scarcity and Instagram-friendly patina that shows wear history within weeks. Competitors are other premium heritage labels reproducing 20th-century workwear with Japanese or Italian fabrics; GOODWINXXII differentiates by keeping production entirely in California, releasing micro-editions of 50-150 units per style, and offering lifetime repairs that reinforce the buy-less-but-better ethos.

Vintage American workwear that actually improves with age