GROONI EARTHING

Health & Beauty · Wellness & Self-Care

Grooni Earthing sells grounding/earthing bed sheets, mats, pillowcases, bands and footwear priced USD $29–$179, placing the line in the mid-range wellness segment. All products are woven with conductive silver or stainless-steel fiber and ship with grounding cords and testers. Sales are DTC through grooniearthing.com and Amazon; no physical stores. The brand positions itself on third-party verified conductivity: every batch is tested with a multimeter and certificates are posted online. Best-sellers are the 400-thread-count organic-cotton fitted sheets that achieve <1 Ω resistance, marketed to improve sleep, inflammation and recovery. Grooni also offers a 90-day “sleep grounded” money-back guarantee and free U.S. returns. Core buyers are 25-55 y/o biohackers, athletes and chronic-pain sufferers who track HRV and sleep scores and value drug-free recovery. Messaging stresses measurable wellness data, non-toxic textiles and 1 % of revenue donated to EMF-reduction research, aligning with science-first, eco-aware consumers. Grooni competes with generic grounding sheets sold on marketplaces and premium wellness-lifestyle bedding brands. It differentiates through transparent lab testing, medical-grade connectors, organic certifications and a North-American support team, positioning itself as the evidence-based, mid-priced upgrade to unverified imports.

Sleep science you can measure, grounded in proof

• Organic