hairbrush.beauty

Health & Beauty

hairbrush.beauty sells detangling, styling, and scalp-massage brushes priced €12-€35, placing them in the accessible-to-mid range. The entire catalog is offered direct-to-consumer through hairbrush.beauty and Instagram Shop; no third-party retail or marketplaces are used. The brand’s USP is antimicrobial, plant-based bristle fibers molded into patented zig-zag cushions that claim 40 % faster drying and 30 % less breakage. Their neon-gradient “Glow” line and limited-drop collaborations with indie salons generate wait-list sell-outs within hours. Core buyers are 16-30 year-old style experimenters who value vegan, cruelty-free tools that photograph well for social content. Messaging emphasizes self-expression, wash-day ritual, and scalp health rather than salon-level luxury. They compete against mass plastic brushes and prestige heat-styling hardware by positioning themselves as a design-led, eco-conscious middle ground: lower ticket than pro tools, higher performance than drugstore basics, and packaged for unboxing culture.

Brush designed for your feed, formulated for your scalp

• Vegan
• Cruelty-free