Hawkersco

Hawkersco is a direct-to-consumer eyewear brand that sells polarized sunglasses, blue-light glasses, prescription frames and accessories. Prices sit in the mid-range bracket: €20-€70 for non-Rx sunnies, €70-€120 for most optical frames, and €140-€180 for full prescription packages. Distribution is 95 % online through hawkersco.com and its own app, supplemented by a handful of branded kiosks and opticians in Spain, Mexico and Colombia. The company launched in 2013 as a startup spun out of the Saldum streetwear collective, crowdfunding initial inventory and growing almost entirely through social-media micro-influencers. Its USP is fashion-forward styling at fast-fashion speed: new drops every two weeks, limited-run colorways, and frequent collaborations with esports teams, FC Barcelona and artists like Steve Aoki. Best-known lines include the one-piece-lens HAWKERS One series and the lightweight Black-INK polarized collection. Core buyers are 16-30-year-old urban digital natives who want trend-driven eyewear without the 300 % optical-store markup. The brand speaks in memes, Twitch chats and TikTok challenges, emphasizing inclusivity, sustainability (recycled-poly frames, carbon-neutral shipping) and the freedom to own multiple pairs for mood-matching. Hawkersco competes in the “affordable premium” sunglasses space against other online-native labels and the entry-level ranges of heritage eyewear giants. It differentiates with aggressive pricing made possible by vertical integration, real-time influencer feedback loops that cut design-to-market time to 30 days, and a gamified loyalty program that rewards user-generated content more heavily than traditional ad spend.