Her Highness NYC

Health & Beauty · Skincare

Her Highness NYC sells a tightly curated line of women-focused hemp-derived CBD products: sublingual drops, intimate relief oils, bath soaks, arousal sprays, and pre-rolls made with indoor-grown U.S. flower. Price points sit in the mid-to-premium tier—$38 for a 1-oz bath soak to $135 for a 2,400 mg full-spectrum tincture—sold primarily through the brand’s own e-commerce site with same-day delivery across Manhattan and expedited shipping nationwide. A handful of luxury wellness boutiques and dispensary-adjacent concept stores carry the line on consignment, but 90 % of revenue is direct-to-consumer. The company positions itself as “CBD for women, by women,” formulating every SKU without added terpenes that can irritate vaginal pH and third-party testing for potency, pesticides, and heavy metals. Its best-known SKUs are the “Pleasure Oil” (a 400 mg CBD & CBG intimate serum) and the “After-Party Kit,” a tin containing two pre-rolls and a 15 ml rescue tincture marketed for post-soirée recovery. All flower is sourced from a single Hudson Valley craft farm, then finished in glass cured for 90 days—an aging step rarely taken in the category. Core buyers are 28-50-year-old urban women who identify as health-conscious, sexually autonomous, and design-sensitive; they gravitate toward the brand’s matte-black, gold-foil packaging and inclusive dosage charts that reference menstrual cycles rather than body weight. Values emphasized are self-defined pleasure, clean ingredients, and discreet luxury—customers often discover the line through Instagram micro-influencers talking about pain-free sex or alcohol-free wind-down rituals. Her Highness competes in the premium, gender-targeted CBD niche against both mainstream wellness brands that add CBD as an ingredient and female-focused sexual-health start-ups. It differentiates by keeping the entire supply chain women-owned, using full-spectrum extract instead of cheaper isolate, and publishing complete lab reports next to erotic photography—an editorial mix that reframes CBD as sensual self-care rather than a functional supplement.

CBD for pleasure, designed by women who get it