Heva

Heva sells connected wellness hardware and subscription software that turns any TV into a biometric-driven fitness studio. The core line is the Heva Hub, a compact camera-computer that clips atop a television, plus optional accessories such as heart-rate armbands and dumbbells; bundles run $349-$499, situating the brand in the mid-range connected-fitness tier. Everything is ordered directly through myheva.com and ships only within the United States. The product’s signature is AI motion tracking that counts reps, scores form, and auto-adjusts on-screen workouts in real time without requiring a separate wearable. Heva positions itself as the “zero-footprint” alternative to bulky bikes or mirrors, offering thousands of coached classes—strength, yoga, HIIT, pre-natal—plus progress dashboards stored in the cloud. A $19.99 monthly membership unlocks the full library and personalized programming; the first year is free with hardware purchase. Primary buyers are 28-45-year-old suburban professionals and parents who already own a 40-inch-plus TV and want boutique-style coaching without dedicating floor space or paying boutique prices. Value drivers include privacy-first processing (data computed on-device), family-wide profiles, and the ability to pause and resume workouts around busy household schedules. Heva competes in the gamified, camera-based home-fitness niche against larger screen-integrated systems and app-only platforms. It differentiates through lower hardware cost, no permanent installation, and open Bluetooth HR-band compatibility, letting users upgrade accessories or cancel software anytime without bricking the device.