Holdenouterwear

Clothing · Sustainable Fashion

Holdenouterwear.com sells men’s and women’s snow jackets, bibs, pants, mid-layers, and technical fleece priced USD 80-600. The line sits in the mid-to-premium tier and is sold direct-to-consumer through the brand’s own e-commerce store; no wholesale accounts or physical shops are listed. The company positions itself as “eco-boutique” outerwear: every piece uses recycled or bluesign-approved fabrics, solvent-free laminates, and PFC-free DWR. Signature items include the recycled-stretch “Eco-Shell” 3L jacket and the tailored-fit “Down Jacket” with 750-fill reclaimed down—both marketed as lighter, quieter, and more city-friendly than typical mountain gear. Core buyers are style-driven riders aged 20-40 who split time between resort laps and downtown commutes and who value low-impact manufacturing. Marketing imagery shows riders hiking side-country then walking straight into cafés, underscoring versatility and minimalist aesthetics over loud logos. Holden competes in the crowded technical snowboard-apparel space by trading team-athlete hype for small-batch sustainability and refined fits. Where most rivals chase ever-thicker waterproofing or neon colorways, Holden differentiates through muted palettes, tailored silhouettes, and verified recycled content, appealing to consumers who want mountain performance without sacrificing environmental ethics or urban style.

Mountain tested, city ready, built to last

• Sustainable
• Recycled