Hourglass Cosmetics

Health & Beauty · Makeup & Cosmetics

Hourglass Cosmetics sells complexion, color, and skincare-infused makeup priced in the premium tier; flagship items include Veil Fluid Foundation ($56), Ambient Lighting Powders ($48-$64), and Unreal High Shine Volumizing Lip Gloss ($30). Distribution is both direct-to-consumer through hourglasscosmetics.com and global wholesale via Sephora, Space NK, Mecca, and select department stores. The brand is built on “makeup with skincare benefits,” pairing high-performance pigments with active ingredients such as hyaluronic acid, vitamin E, and diamond powder. Its patented Equilibrium and Veil technologies deliver photo-filter finishes and blue-light defense, while the cruelty-free, vegan reformulation of the entire line completed in 2020 positions Hourglass as a luxury leader in ethical innovation. Core customers are 25-45-year-old professionals and beauty enthusiasts who want elevated, time-saving products that align with clean, cruelty-free values; they favor a polished, diffused-light complexion over heavy coverage and are willing to pay for multifunctional formulas and refillable packaging. Hourglass competes in the prestige space against heritage designer makeup and emerging clean-luxury labels; it differentiates through proprietary light-reflecting technology, vegan status verified by PETA, and a tightly edited, refill-oriented range that emphasizes complexion artistry over trend-chasing color drops.

Skincare that photographs beautifully, ethics that feel even better

• Ethical
• Vegan
• Cruelty-free