Im The Chef Too!

Im The Chef Too! sells monthly culinary adventure kits and single-experience baking boxes priced $24–$39 each; bulk classroom sets run $250–$350. The line is mid-range, sitting between grocery-aisle mixes and high-end subscription crates. Orders are placed only through the brand’s own Shopify site; no retail distribution. Each kit fuses cooking with STEAM: a “Galaxy Brownies” box teaches planetary science through colored cocoa dust nebulae, while “Volcano Cakes” includes a baking-soda lava experiment. All ingredients except perishables are pre-measured and allergen-noted, and every box contains a child-sized tool (whisk, silicone spatula, or apron) to build a reusable kitchen set. Primary buyers are U.S. parents of 4- to 10-year-olds who homeschool or supplement public school with screen-free, tactile learning; grandparents and aunts purchase gift bundles at holidays. The brand speaks to values of hands-on education, parent-child bonding, and inclusive recipes that offer gluten-free and vegan swaps on the recipe card. Competitors include general craft subscriptions and premium children’s baking clubs. Im The Chef Too! differentiates by embedding standards-aligned science lessons inside edible projects, supplying almost every dry ingredient to eliminate grocery trips, and pricing individual boxes low enough to serve as impulse gifts rather than semester-length commitments.