Innago

Innago sells cloud-based property-management software priced on a mid-range SaaS model: core features are free for landlords, with tenants paying small convenience fees for optional services such as ACH or card rent payments and credit reporting. The web and mobile platform covers online rent collection, tenant screening, maintenance ticketing, lease tracking, and financial reporting; no paid tiers or hardware are required, and everything is sold direct-to-user through innago.com and mobile app stores. The brand’s standout promise is “free for landlords” while still delivering a full feature set—unlimited units, tenants, and customer support without subscription costs. Automated reminders, reusable applications, e-sign, and on-demand screening reports create a self-service workflow that lets independent owners operate like larger property-management firms without overhead. Innago targets small, DIY landlords (1–100 units) who want professional-grade tools but resist high monthly software fees; side-gig owners, military families, and university-town investors value the zero-cost entry and pay-as-you-tenant fee structure. The interface prioritizes simplicity and mobility, appealing to users who manage rentals alongside day jobs and prefer transparent, a-la-carte pricing over enterprise contracts. Competitors are subscription-based property-management platforms and rent-collection apps that charge landlords monthly per unit; Innago differentiates by eliminating owner subscription revenue entirely, instead monetizing optional tenant services. This flips the cost burden, keeps the platform free for owners, and positions Innago as the lean, low-overhead alternative in a field dominated by tiered SaaS pricing.