Invisawear

Invisawear sells smart-safety jewelry and accessories—pendants, bracelets, keychains and scrunchies—embedded with a hidden Bluetooth panic button. Prices sit in the mid-range: $129–$149 for most pieces, with occasional limited-edition drops up to $179. The line is sold direct-to-consumer through invisawear.com and Amazon, plus about 250 U.S. indie boutiques and campus bookstores. Each piece pairs with the free Invisawear app; a double-press texts up to five emergency contacts the wearer’s live GPS location and can auto-dial 911. The device needs no charging, is water-resistant to 3 ft, and works anywhere in the U.S. and Canada where the paired phone has signal. The brand’s “smart jewelry that could save your life” positioning has earned it spots on Good Morning America, Oprah’s Favorite Things 2021, and a CES Innovation Award. Core buyers are women 18-35 who run, commute, date or travel alone and want discreet protection that looks like ordinary fashion jewelry. Customers value independence, tech-enabled peace of mind and style that avoids the stigma of traditional alert devices; many gift pieces to college students, elderly relatives or solo-living friends. Invisawear competes in the wearable-safety segment against both fashion-tech hybrids and app-based subscription services. It differentiates through zero-fee emergency alerting (no monthly cost), jewelry-first aesthetics that pass everyday scrutiny, and partnerships with ADT and Noonlight that optionally route alerts to professional dispatch without requiring a separate plan.