Janeplan

Janeplan sells calorie-controlled, ready-to-heat meal plans delivered across the UK. Menus span breakfast, lunch, dinner and snacks, with gluten-free, vegetarian, diabetic-friendly and higher-protein options; most programmes cost £45-£70 per week, placing the brand in the mid-range weight-loss segment. Orders are placed entirely online and arrive as a single chilled box every 1–4 weeks. The company was started in 2010 by NHS weight-management specialist Jane Michell, and every customer receives a nutritionist-written plan plus one-to-one advisor contact by phone, email or WhatsApp. Meals are vacuum-packed for shelf life, require only microwave or oven heating, and plans are portion-sized to create a daily deficit of 500–800 kcal without user calculation. Typical buyers are 30-65-year-old women with disposable income who want structure but dislike group weigh-ins or cooking separate “diet” food. The brand appeals to time-pressed professionals and parents who value convenience, medical credibility and private, coach-style accountability rather than celebrity endorsement. Janeplan competes with supermarket diet ranges, app-based calorie counters and subscription ready-meal services. It differentiates by bundling fully prepared meals with human nutritional support and clinically derived portions, positioning itself as a premium-compliant alternative that removes meal planning, shopping and macro-tracking from the weight-loss process.