JOHI

Home & Garden · Garden & Outdoor

JOHI sells plant-based, ready-to-drink lattes and functional creamers made with oat milk, adaptogens and no added sugar. Single-serve 11 oz lattes and 16 oz creamer concentrates sit in the mid-range at $3.50–$4.50 per bottle and $24–$28 per six-pack; everything is sold direct-to-consumer through hellojohi.com and Amazon, plus 300+ specialty grocery doors on the West Coast. The brand’s hook is “coffee without the crash,” swapping dairy and refined sugar for lion’s mane, L-theanine and electrolytes to smooth caffeine release. Its best-known skews are the Café Latte and Mocha Super-Loos, each delivering 100 mg organic caffeine while keeping calories under 110. JOHI targets health-driven professionals and fitness-minded parents who want grab-and-go energy that fits clean-label, vegan and gluten-free routines; they value cognitive support and gut-friendly ingredients over artisanal roasting credentials. Competitors are the growing set of functional, plant-based coffee alternatives sold in refrigerated grab-and-go bottles. JOHI differentiates by combining barista-grade oat-milk texture with clinically dosed nootropics, direct-subscription savings and carbon-neutral shipping, positioning itself as the performance coffee for wellness budgets rather than a premium cold brew or sugary latte.

Coffee that fuels your mind, not your jitters

• Handmade
• Organic
• Vegan