Journolink

Office Supplies

Journolink sells cloud-based PR software that lets small businesses build media lists, issue press releases and monitor coverage from £39–£149 per month; everything is sold online through a self-service SaaS dashboard with no long contract. The platform’s USP is an up-to-date UK journalist database (7,000+ contacts) paired with automated matching that suggests which reporters to pitch based on sector and location; campaigns can be launched in under ten minutes and include built-in analytics that prove ROI for users without in-house PR teams. Typical customers are founders and marketing managers at UK start-ups, independent retailers, hospitality groups and charities who need press visibility but lack agency budgets; they value speed, control and transparent pricing that scales with their newsflow rather than headcount. Journolink competes in the crowded “DIY PR tools” segment against both generic email-marketing suites and high-end media-database giants; it differentiates by focusing exclusively on UK SMEs, offering journalist-sourced media requests, pay-as-you-go upgrades and a UI that requires no PR training.

Press coverage in minutes, not months or agency fees

• Independent