Juice Store

Juice Store is the official e-commerce and retail arm of Hong Kong-based fashion label CLOT, selling limited-edition sneakers, co-branded apparel, accessories and CLOT’s own seasonal collections. Price points sit in the premium tier: sneakers and hoodies typically run USD 200-400, while graphic tees and caps start around USD 80-120. The brand operates both online at juicestore.com and through flagship brick-and-mortar locations in Hong Kong, Shanghai, Los Angeles and New York. The store’s draw is its long-running series of Nike Silk Royale Air Force 1s, Fragment Design collaborations and other Asia-exclusive drops that routinely sell out within minutes. CLOT’s East-meets-West design language—silk brocade uppers, Chinese calligraphy graphics and medicinal-inspired colorways—gives Juice Store products instant collector status and strong resale premiums. Limited quantities, numbered packaging and surprise release calendars keep hype levels high. Core customers are 18-35-year-old sneakerheads, streetwear enthusiasts and resale investors who follow Drop Alerts on Instagram and Discord. They value cultural storytelling, scarcity and the ability to flex a piece that references both Hong Kong street culture and traditional Chinese motifs. Many buyers also see Juice drops as wearable assets that appreciate on StockX or GOAT. Juice Store competes in the crowded luxury-streetwear intersection where scarcity, celebrity co-signs and cultural narrative determine market value. It differentiates by anchoring every release in CLOT’s Hong Kong heritage, maintaining tight production runs and leveraging founder Edison Chen’s entertainment network for organic global exposure.