NookMarket

Software & SaaS · Productivity & Business Software

Kapitalwise

Banks win back depositors with white-label investing, live in 60 days

Kapitalwise sells a cloud-based “wealth-tech as a service” platform that banks, credit unions and RIAs white-label to deliver automated investing, goal-based savings and financial-planning micro-apps to their own retail customers. Pricing is mid-range SaaS: tiered annual licenses scale with number of end-users and start in the low five-figures for community banks; enterprise multi-bank deployments reach six-figures. The company is online-only—no hardware or branch footprint—deploying through AWS and SOC-2-certified APIs that integrate into existing mobile and web banking channels. The brand’s edge is speed of deployment: a full robo-investor or savings challenge module can be live in 60-90 days via 40 pre-built UX workflows and 200 data connectors to cores like FIS, Jack Henry and Plaid. Kapitalwise couples this with behavioral-finance triggers—gamified nudges, cashback round-ups and tax-optimized rebalancing—that lift deposit growth and cross-sell rates for clients. Its best-known collection is the “Smart Goals” SDK, now used by 65 U.S. financial institutions to drive 22 % average increases in recurring transfers. Buyers are mid-tier banks (sub-$50 B deposits), progressive credit unions and boutique RIAs that lack internal dev resources but must match the digital experiences of megabanks. They value Kapitalwise’s regulatory compliance wrappers (SEC, FINRA, OCC) and the ability to brand the interface as their own, reinforcing member-first or community-bank positioning without Silicon Valley build costs. Kapitalwise competes against two groups: enterprise wealth-tech vendors with heavy implementation fees and consumer fintech apps that siphon deposits. It differentiates by occupying the middle—offering turnkey, private-labeled robo capability that keeps deposits in-house, priced below enterprise consultants and above consumer apps that cannot be white-labeled.

Similar brands