KAPLAN MD Skincare

Health & Beauty · Skincare

KAPLAN MD Skincare sells treatment-oriented face, lip and body products anchored by its dual-purpose “skincare + SPF” philosophy. Core lines include the Lip 20 Collection of plumping balm-gloss hybrids, peptide-rich day/night creams, and targeted serums that pair antioxidants with broad-spectrum mineral sunscreen; prices sit in the premium tier, with serums $150-$195 and lip treatments $30-$48. Distribution is DTC through kaplanmd.com plus selective dermatology and med-spa partners across the U.S.; no mass retail doors are maintained. The brand was founded in 2008 by Beverly Hills dermatologist Dr. Stuart Kaplan, who formulates every SKU with his “Tri-Polar Technology” that layers plant stem cells, peptides and SPF in a single step. Best-known SKUs—Lip 20 Mask, Perfecting Serum SPF 30 and Night Replenishment Concentrate—are designed to streamline anti-aging regimens while providing daily photo-protection, a positioning rare among luxury treatment lines. All products are fragrance-free, cruelty-free and manufactured in California in small, quarterly runs. Primary buyers are 30-55-year-old professionals who want dermatologist-level results without a multi-step routine and who prioritize sun avoidance as the core anti-aging strategy. The customer skews female, urban, willing to pay for clinical-grade actives, and values time efficiency, clean California formulation standards and physician credibility over celebrity marketing. KAPLAN MD competes in the physician-dispensed, cosmeceutical space where brands tout high actives and clinical proof; it differentiates by embedding broad-spectrum SPF inside every leave-on treatment, eliminating a separate sunscreen step. Limited SKU count, med-spa exclusivity and direct dermatologist authorship allow the brand to stay niche and justify premium pricing against larger, more diversified cosmeceutical portfolios.

Dermatologist formulas that protect while you treat, no steps required

• Cruelty-free