Clothing
Katyskelton
Handmade furniture that tells you exactly who made it and why
Katyskelton is a direct-to-consumer home-goods label that focuses on small-batch, hand-built furniture and lighting. Core lines include turned-wood stools, pedestal tables, and sculptural pendants priced USD 350–1,800, placing the brand in the upper-mid to premium segment. Sales happen exclusively through the e-commerce site and by-appointment Brooklyn studio, with made-to-order lead times of 4–6 weeks. Every piece is designed and lathe-carved by founder–maker Katy Skelton from FSC-certified maple or ash, then finished with low-VOC oils and milk paint. The brand’s reversible two-tone stools—flip them for a second seat height—have been featured in Architectural Digest’s “Small-Space Game Changers” and drive 40 % of repeat purchases. Positioning centers on American craft, gender-positive woodworking, and traceable domestic lumber. Customers are design-savvy millennials and Gen-X renters or first-time homeowners who want statement furniture that ships flat yet is not mass-produced. They value sustainability, story-rich objects, and supporting a female-led workshop; 70 % of buyers arrive via Instagram posts showing the lathe process and maker herself. Katyskelton competes in the crowded “accessible artisan” niche against larger direct-to-consumer furniture brands that outsource production overseas. It differentiates through true one-person fabrication, limited annual runs numbered on each piece, and transparent pricing that lists hourly shop time and material cost per item.
Nike
Nike sells athletic footwear, apparel, and sporting equipment designed for performance and everyday wear. They are notable for their innovative shoe technology, iconic Swoosh branding, and marketing campaigns featuring world-class athletes, making them the global leader in sports gear for professional athletes and casual consumers alike.
Just do it, because performance meets style in every step