Kayode

Food, Drinks & Restaurants

Kayode sells canine “complete-care” supplement gummies—skin & coat, joint, digestion, calming—sold in 60- and 120-count pouches. Price sits at mid-range: US $28–$36 per pouch, with bundle discounts that drop the per-serving cost below $0.50. The brand is DTC-only through wooofnutrition.com; no Amazon or brick-and-mortar listings. The products are vegan, cold-extruded gummies made in a U.S. FDA-registered, NASC-certified facility, positioned as “treats that treat.” A single gummy delivers actives typically found in three separate chews (e.g., glucosamine, MSM, omega-3, probiotics), cutting daily calories by 40 %. The neon-colored, resealable pouches and Instagram-ready feeding rituals have made the “3-in-1 gummy” Kayode’s signature SKU. Buyer is 25-40 y/o urban millennial dog owner who treats the pet as a “roommate,” buys fresh food subscriptions, and wants stackable benefits without pill fatigue. Values: clean labels, calorie control, photogenic routines; willing to pay 15-20 % above commodity chews for convenience and aesthetic. Kayode competes in the $1.8 B functional pet-supplement aisle dominated by chicken-flavored soft chews and pill pastes. It differentiates through gummy format (human-grade pectin base), calorie-light dosing, and DTC data loop that lets subscribers tweak formulas by breed size and health goals every 30 days.

One gummy does the work of three, minus the guilt

• Vegan