keepyourhomeip

KeepYourHomeIP sells a tightly focused line of DIY legal kits, templates, and one-on-one virtual coaching that help California and Texas homeowners stop foreclosure, negotiate loan modifications, or file Chapter 13 bankruptcy without hiring an attorney. Core products range from $49 downloadable response packets to $599 full “litigation bundles”; most customers land in the $149–$299 mid-range tier. Everything is sold exclusively through the Shopify site; no retail presence. The brand’s edge is that every form, timeline, and script is drafted by a licensed foreclosure-defense attorney and updated weekly to match new state and federal rules. Their flagship “Home Saver Motion to Dismiss” template is cited in online homeowner forums as having a reported 82 % lender-response rate, and the site publishes redacted court stamps to prove it. Positioning is “lawyer-grade, layman-simple,” with same-day email support included. Typical buyers are 35-65-year-old homeowners 30-90 days delinquent who earn too much to qualify for free legal aid yet want to avoid $3 k–$8 k retainer fees. They value self-reliance, privacy, and keeping family homes, and they respond to the brand’s plain-English webinars and no-up-sell guarantee. Competitors include national “loan-mod” call centers and generic legal-form sites. KeepYourHomeIP differentiates by limiting coverage to two high-foreclosure states, supplying attorney-drafted pleadings rather than auto-generated forms, and offering flat coaching sessions instead of monthly subscriptions.