Khoor

Khoor sells tobacco- and nicotine-free herbal cigarettes rolled in biodegradable paper and packaged in recyclable boxes. The line-up covers “Original,” “Menthol,” and flavored variants such as “Blueberry” and “Vanilla,” sold by the pack and by the carton. Prices sit in the mid-range bracket—roughly $12–15 per 20-stick pack—through khoor.com and a handful of U.S. vape/smoke shops, with nationwide shipping but no owned retail. The brand’s hook is a cigarette experience without tobacco, nicotine, or additives; the filler is a blend of hemp, marshmallow leaf, and rose petals that delivers visible “smoke” and pull resistance similar to conventional cigarettes. All products are third-party lab-tested for zero nicotine and ship in child-resistant, eco-certified paperboard—points Khoor highlights in paid social campaigns and on-pack QR codes. Core buyers are 21-40-year-old smokers cutting back or quitting who still want the hand-to-mouth ritual and cloud visible on nights out. Secondary demand comes from cannabis users seeking a nicotine-free mixer and wellness-oriented consumers avoiding tobacco but not ready to give up the social cue of smoking. Khoor competes directly with other tobacco-free herbal cigarette and hemp-smoke brands that replicate the look and feel of a cigarette rather than positioning as a joint or vape. It differentiates through zero-nicotine assurance, mainstream cigarette pricing, and packaging that mimics big-tobacco aesthetics while loudly advertising “No Tobacco, No Nicotine,” letting it sit beside traditional packs in c-stores without looking like a niche hemp product.