Klass

Klass sells women’s fashion sized 8-22, focusing on everyday separates, coordinated outfits and occasionwear. Core lines include jersey tops, stretch trousers, printed dresses, knitwear and matching accessories; most garments sit between £20 and £60, placing the brand in the budget-to-mid range. Distribution is mixed: the UK site ships nationwide, a mail-order catalogue is still active, and the company supplies 150+ independent department-store concessions plus its own four standalone shops in the North-West. The label is built on “easy coordination”: every seasonal palette is designed to mix-and-match, and many pieces are offered in up to ten colourways. Best-known collections are the pull-on slim-leg trousers (a repeat bestseller since 2015) and the printed tunic range that pairs with neutral cropped leggings. Klass emphasises consistent fit, using the same block patterns season-to-season so shoppers can reorder with confidence. Typical customers are 45-70-year-old British women who want comfortable, age-appropriate style without frequent high-street browsing. They value predictable sizing, machine-washable fabrics and outfits that transition from casual coffee mornings to family events; loyalty is high—over 60% of online revenue comes from repeat buyers. Klass competes with value-oriented womenswear labels sold through catalogues, QVC-style TV slots and department-store concessions. It differentiates by tighter colour stories across categories, a broader in-house size 8-22 block, and lower minimum-order thresholds for independents, allowing small town stores to carry the full range without heavy inventory risk.