koova

Koova sells modular aluminum pegboard wall-storage systems and accessories for garages, workshops, kitchens and offices. Price points sit in the mid-range: single 8"×16" panels start around $25, while full garage kits with shelves, bins and hooks run $250-$500. The brand is direct-to-consumer through koova.com and Amazon, with no brick-and-mortar stores. The entire line is built around proprietary extruded aluminum pegboard that accepts both standard ¼" hooks and Koova’s own twist-lock accessories, giving a weight rating of 100 lb per panel. Products are powder-coated in four neutral finishes, ship in flat-pack boxes, and install on standard 16" studs without backing plywood—features the brand highlights in its “Install in 30 minutes” guarantee. Core buyers are homeowners aged 25-45 who want pro-garage aesthetics without hiring a custom closet firm; they value clean visuals, DIY speed and Made-in-USA metal construction. The brand’s Instagram feed of color-coded tool walls and pantry jar arrays appeals to organization influencers and military-style “gear discipline” enthusiasts. Koova competes with plastic pegboard, French-cleat plywood systems and high-end custom garage franchises. It differentiates by offering metal strength at IKEA-level convenience, modular 8" increments that expand sideways instead of requiring full wall commitment, and a lifetime bend-or-break warranty.