Larizia

Larizia is a premium women’s footwear and accessories retailer, stocking designer shoes, boots, sneakers, handbags and small leather goods from more than 60 international luxury labels. Price points run from £200 for entry-level sandals to over £1,500 for statement boots and exotic-skin bags, placing the offer firmly in the premium segment. The business operates a standalone e-commerce site and a single 1,800 sq ft boutique on London’s Marylebone High Street; 80 % of sales are now online with next-day UK and 48-hour worldwide shipping. Founded in 1985 as a family shoe salon, Larizia has evolved into a curated edit best known for early UK access to emerging Italian and French designers alongside established houses. Buyers secure limited-run colourways and capsule collections six months before department-store peers, giving the site “drop” appeal. The store’s in-house stylists publish weekly “How to Wear” content that links runway looks directly to shoppable SKUs, a format widely referenced by fashion media. Core customers are 25-45-year-old professional women in London, New York and the Gulf who want directional design without mainstream ubiquity. They value scarcity, Italian craftsmanship and personalised WhatsApp styling advice; 45 % reorder within 90 days. Sustainability is secondary to provenance and exclusivity, although the company now offers repair vouchers and resale credit to extend product life. Larizia competes with global luxury e-tailers that carry the same brands at identical RRPs, but differentiates through tighter curation (average 12 styles per label versus 120), faster fulfilment from a London warehouse, and hybrid online-offline services such as 90-minute same-day courier delivery within the M25. Its Marylebone location doubles as a try-before-you-buy hub for online clients, a logistical edge pure-play sites cannot match.