Leland Francis

Leland Francis sells small-batch, plant-based skincare and complexion products, including facial oils, moisturizers, and concealer sticks. Prices sit in the premium tier—most items retail between $38 and $98—and the line is sold DTC through lelandfrancis.com plus a handful of clean-beauty boutiques across the United States. The brand formulates without synthetic fragrance, silicones, or dyes and uses up-cycled botanicals grown on founder Dillon Peña’s family farm in Illinois. Its best-known SKU, the “Luxe Face Oil,” is cold-pressed in micro-batches of 250 units and packaged in violet glass to preserve actives, a detail that has earned repeat press in Vogue and Byrdie. Core customers are 25-45-year-old professionals who identify as clean-beauty purists and value traceable, farm-level sourcing; many come from fashion or creative industries and treat skincare as a quiet luxury. The brand’s gender-neutral aesthetic and refill-ready glass jars appeal to shoppers who want efficacy without overtly feminine packaging or clinical branding. Leland Francis competes in the elevated “indie-clean” space populated by farm-to-face labels and clinical-natural hybrids. It differentiates by owning its entire botanical supply chain, limiting batch sizes to guarantee freshness, and positioning makeup-adjacent products like concealer as extension-of-skincare rather than cover-up.