Letsexplore

Letsexplore sells STEM-based activity kits and subscription boxes for children aged 5-12. Core lines include science experiment sets, coding projects, and outdoor adventure packs priced between $20 and $35 per single kit; prepaid 3-, 6-, or 12-month subscriptions drop the per-box cost to roughly $24–$27. The company operates only through its own e-commerce site and ships across the United States and Canada. Each box combines physical supplies with step-by-step instruction cards and access to augmented-reality app extensions that overlay 3-D explanations or games on a phone or tablet. The brand positions itself as “screen-smart”: hands-on, mess-friendly science that still leverages tech to deepen understanding. Flagship collections “Super Slime Lab,” “Code Quest,” and “Outdoor Survival Challenge” consistently sell out within days of monthly restocks. Parents who want structured, guilt-free alternatives to passive screen time are the primary buyers; 70 % of orders come from mothers with household incomes above $85 k who value open-and-go convenience and NGSS-aligned learning outcomes. The aesthetic—kraft boxes, hand-drawn icons, and gender-neutral colors—appeals to minimalist, eco-conscious families who post unboxing videos on Instagram and private Facebook homeschool groups. Letsexplore competes in the crowded “kid subscription box” space against both general craft crates and digital science platforms. It differentiates by bundling real lab-grade tools (beakers, LED circuits, compasses) instead of disposable crafts, limiting plastic to <10 % of contents, and offering sibling add-ons at half price, keeping unit economics attractive while positioning the brand as the premium yet still affordable STEM choice.