Lily & Lionel

Lily & Lionel is a London-based womenswear label specialising in silk and viscose scarves, printed dresses, blouses and separates; prices sit in the mid-range bracket (£89-£350). The core collection is scarves, offered in silk twill, cashmere-silk and lightweight wool, followed by occasion-ready midi dresses and tops cut from the same exclusive prints. Products are sold through the brand’s own e-commerce site, a Notting Hill flagship, and about 120 independent boutiques and department-store concessions worldwide. The brand’s USP is hand-drawn, British heritage–inspired prints produced in limited runs at Italian and British mills; every scarf is finished with a hand-rolled edge. Signature motifs—archival florals, equestrian sketches, music-festival iconography—are re-coloured each season, creating collectible pieces that often resell above retail on vintage platforms. Their “Festival” and “Rock Chick” scarf series have wait-lists and are frequently cited by fashion editors as styling staples. The typical customer is 28-45, urban, media or creative-industry professional who wants colour and narrative in a capsule wardrobe without overt logos. She values slow-production British design, natural fibres and pieces that transition from office to weekend; sustainability messaging focuses on small-batch manufacturing and biodegradable fabrics rather than trend cycles. Lily & Lionel competes in the accessible-luxury print segment against contemporary labels that use similar fabric mills and wholesale channels. It differentiates by retaining original artwork ownership, keeping print runs below 300 per colourway, and offering complimentary monogramming and repair service, reinforcing a “treasure-forever” positioning rather than mass-print turnover.