Line of Trade

Line of Trade is a direct-to-consumer menswear label that focuses on elevated wardrobe staples: tailored outerwear, Italian-milled shirts, selvage denim, knitwear, and small leather goods. Most pieces sit in the mid-range bracket—jackets $250-$450, shirts $98-$148, denim $138—sold exclusively through its own e-commerce site and one Denver showroom. The brand built its reputation on “Made-in-USA tailoring at denim prices,” cutting small-batch runs in American factories with imported Japanese and European fabrics. Signature items include the unconstructed Travel Blazer (half-canvas, stretch wool, $295) and raw selvage jeans cut from 13 oz. Kuroki denim, both offered in seasonal limited drops that routinely sell out within days. Customers are 25-45-year-old urban professionals who want refined silhouettes without luxury mark-ups or conspicuous logos; they value domestic production, clean design, and the efficiency of a single-brand outfitter. Many come from tech, design, and creative fields and treat the line as a modular work-to-weekend uniform. Line of Trade competes in the crowded “accessible premium” menswear space dominated by heritage-inspired labels and department-store private brands. It differentiates by keeping the supply chain short—no wholesale, no seasonal sales, no outside retailers—allowing Italian and Japanese fabrics at prices 30-40 % below comparable quality levels while maintaining full transparency on factory sourcing.