Liquilinks

Office Supplies

Liquilinks is a direct-to-consumer jewelry label that sells solid-gold and gold-vermeil chains, bracelets, anklets and body jewelry priced $45-$480. The entire catalog is sold only through its own site; no wholesale or marketplace listings are offered. Pieces are listed in 14 k, 18 k and 22 k options with per-inch pricing so shoppers can order custom lengths by the centimeter. The brand’s signature is permanent “welded” jewelry: in-store sessions fuse a seamless clasp-less chain around the wrist, neck or ankle in under five minutes. Online buyers receive a pre-welded piece or a DIY kit with a tiny re-usable jump ring that mimics the soldered look. Every link is claimed to be individually cast and polished for mirror finish, and the site shows exact gram weight and gold market value for transparency. Core customers are 18-35-year-old women who want stackable, water-safe pieces they never remove—gym, shower, ocean. The aesthetic is minimal, hashtag-ready “naked jewelry” that layers with luxury watches or friendship stacks; sustainability messaging (recycled gold, carbon-neutral shipping) appeals to eco-minded Gen-Z. Liquilinks competes in the accessible solid-gold niche against demi-fine e-commerce brands and mall retailers that sell similar chains with traditional clasps. It differentiates by focusing on welded permanence, transparent gold pricing, and made-to-order lengths, positioning itself between fast-fashion plated jewelry and high-end designer chains.

Gold that stays on you, forever seamless and real

• Sustainable
• Recycled