Lociwear

Clothing · Sustainable Fashion

LOCI sells vegan sneakers and slip-ons for men and women, priced £120-£160 (mid-range). The collection centers on two knit uppers—Classic and Apex—offered in seasonal color drops. All sales flow through the brand’s own site, lociwear.com, with global shipping and periodic discount codes; no wholesale or brick-and-mortar stockists are listed. Every pair is built from recycled ocean plastic yarn, plant-based PU, natural rubber and cork, assembled in Portugal with solvent-free lamination. The brand’s USP is “look good, leave no footprint”: carbon-neutral production, plastic-free packaging, and a pledge that each purchase funds the removal of 1 kg of ocean plastic. The minimalist silhouette and tonal colorways have gained traction on Instagram and in sustainable-fashion editorials. Core buyers are 20-40-year-old urban professionals who want sneaker aesthetics without animal products or green-washing. They value traceability, clean design and low-impact materials, and are willing to pay slightly above fast-fashion prices for ethics and durability. LOCI sits between luxury vegan labels and mass-market canvas brands, differentiating through material transparency, mid-tier pricing and ocean-cleanup impact metrics rather than fashion-house prestige or rock-bottom cost.

Clean sneakers that actually clean the ocean

• Sustainable
• Recycled
• Vegan