Lovat Parks

Lovat Parks sells fully-furnished holiday lodges and park homes for outright purchase across twelve south-of-England locations. Homes run £150k–£450k (mid-to-premium) and are placed on 50- to 125-year leased plots within landscaped, owner-occupied communities. Sales are handled on-site and through the website’s enquiry-to-reservation portal; no third-party dealerships. Every park is company-owned and managed in-house, allowing consistent architectural guidelines, 11-month occupancy licences and on-site letting services that generate 6-8% gross yields for owners. Signature “Lovat Collection” lodges use SIP construction, cedar cladding and full-width bi-fold decks; all plots include parking, Wi-Fi-ready utilities and access to spas, gyms or lakes that are reserved exclusively for owners. Buyers are 45- to 70-year-old UK professionals and retirees seeking a lock-and-leave rural base without international relocation. They value income flexibility—letting the lodge when not in use—and EPC B-rated running costs under £500/yr. The brand frames ownership as “responsible downsizing”: low-density development, biodiversity net-gain planting and lifetime site licences that outlast traditional leasehold flats. Competitors include large holiday-park operators that sell 30-week licences on leased land and regional lodge resellers on private plots. Lovat Parks differentiates by offering unlimited personal occupancy, freehold-style security and fully serviced estates maintained by its own hospitality team, positioning the parks as permanent lifestyle addresses rather than seasonal accommodation.