Love Struck

Auto & Tires

Love Struck sells ready-to-blend frozen smoothie cups and “shot” booster pods. Cups are single-serve fruit, veg and super-food blends that retail for £3.50–£4.50 each; 12-cup subscription boxes drop the unit price to £2.90. The range sits in the mid-price tier and is sold only through love-struck.com, shipped in dry-ice boxes nationwide across the UK. The brand’s USP is zero-prep, 35-second breakfast: peel the film, tip the frozen cup into any blender, add liquid, blitz and drink. Every recipe is vegan, gluten-free, and sweetened only with fruit; cups average 2 of 5-a-day and list full macros on pack. Best-known lines are “Berry Powerful” (acai, blueberry, banana) and the limited-edition “Glow-Up” cup with sea buckthorn and collagen-boosting botanicals. Core buyers are 25-40-year-old urban professionals who want weekday nutrition without chopping or food waste. The brand speaks in bright, flirty copy and positions smoothies as a self-care ritual rather than diet food, appealing to time-poor, health-curious consumers who value convenience, Instagram-ready colour and transparent ingredient lists. Love Struck competes with DIY frozen fruit bags, powdered super-food sachets and café smoothies. It differentiates by delivering pre-portioned, chef-formulated blends direct to freezers, eliminating shopping, measuring and the 500-calorie café price tag while still tasting like a treat.

Breakfast that tastes like self-care, ready in 35 seconds

• Vegan