Electronics · Wearables
Magicvision
Augmented reality that looks like normal glasses, not a sci-fi headset
Magicvision retails smart eyewear and vision-enhancement devices, focusing on AR-ready spectacles, blue-light-filtering screen glasses, and clip-on heads-up display modules. Price points sit in the mid-range tier: £129–£299 for frames, £349–£499 for HUD add-ons. All sales are online-direct through magicvision.uk; the site ships UK-wide and offers EU import settlement at checkout. The brand’s core edge is plug-and-play micro-projection that snaps onto everyday acetate frames, turning them into 38-gram AR viewers without bulky arms or battery temples. Its 2023 “Spectra” collection gained press notice for 480 nits brightness and 6-hour hot-swappable power banks, the first sub-£500 system to meet EN ISO 16321-1 safety specs. Customers are 25-45 tech adopters who want lightweight AR for cycling navigation, DIY tutorials, or hybrid workplace screen sharing without a headset tan-line. They value minimalist aesthetics, open SDK compatibility, and a two-year crash-replacement warranty that covers sport use. Magicvision competes with premium sport optics and entry-level mixed-reality wearables; it undercuts the former on price and the latter on style by hiding tech inside fashion frames rather than wrapping the face in plastic.
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