Maji Sports

Sports, Outdoors & Fitness · Cycling & E-Bikes

Maji Sports sells yoga, Pilates, fitness and recovery accessories—mats, blocks, straps, rollers, massage balls, resistance bands and eco towels—priced in the $12-$80 mid-range. 95 % of assortment sits between $20-$50; premium natural-rubber or cork mats peak at $79. Sales are DTC through majisports.com and Amazon storefront, augmented by small-studio wholesale accounts; no owned brick-and-mortar. The brand positions itself on “planet-friendly performance”: every SKU is designed in California, produced in TPE or sustainably tapped cork, shipped plastic-free, and certified SGS/REACH. Signature lines include the 5 mm “Eco-Lite” alignment mat and the machine-washable “MicroGrip” yoga towel—both top sellers in Amazon’s yoga sub-category with 4 k+ reviews averaging 4.6 stars. Core buyers are 25-45-year-old wellness-focused women who attend 2-5 classes weekly, value toxin-free gear, and will pay 15-20 % more for verified eco credentials. Messaging emphasizes cruelty-free materials and closed-loop recycling, resonating with customers who post unboxing stories tagged #CleanPractice. Maji Sports competes against mass-market PVC brands on price and against boutique eco labels on transparency; it differentiates by combining mid-tier pricing with third-party sustainability certifications, color-customizable wholesale bundles for studios, and a 30-day “no-landfill” take-back pledge that credits 15 % toward replacement.

Practice planet-friendly, guilt-free performance that actually lasts

• Sustainable
• Recycled
• Cruelty-free