Makeheadway

Makeheadway sells conversion-focused WordPress themes and plugins built for marketers, course creators and agencies. Every product is sold as a single-site, multi-site or lifetime license; prices sit in the mid-range bracket between $67 and $397. All distribution is digital and direct-to-customer through makeheadway.com and an in-house members’ portal. The brand’s edge is its “conversion layer” baked into every theme: built-in A/B testing engine, dynamic testimonial blocks and native integrations with major email and cart platforms—no extra plugins required. Headway, their drag-and-drop layout engine, was one of the first front-end visual builders for WordPress and remains the flagship technology that powers the current theme line-up. Customers are solo consultants, marketing agencies and small ed-tech businesses that need to launch high-converting landing pages or membership sites without hiring developers. They value speed, data-driven optimization and lifetime updates that protect client budgets. Makeheadway competes in the crowded WordPress page-builder space populated by multipurpose themes and SaaS funnel builders. It differentiates by staying WordPress-native while layering marketer-specific tools—built-in split testing, lead-gen blocks and one-click conversion templates—into a lightweight theme that does not require external SaaS fees or coding.