Mauijim

Mauijim sells polarized sunglasses for men, women, and juniors, plus prescription and reader variants and a small line of optical frames. Price points sit in the premium tier, with non-prescription styles running $199-$329 and most prescription suns $329-$429. The brand reaches customers through its own e-commerce site, roughly 3,000 independent sunglass/optical retailers worldwide, and 80+ company-owned Mauijim boutiques in the U.S., Canada, Europe, and Asia-Pacific. The company’s core technology is PolarizedPlus2® lens architecture that eliminates 99.9% of glare while enhancing color and blocking 100% of UVA/UVB; every lens is finished in Maui, Hawaii. Frames use lightweight grilamid, titanium, or plant-based acetate, and many styles are available in four lens colors and multiple bridge sizes. Signature collections such as Ho‘okipa, Peahi, and Lighthouse are recognized for wrap-around coverage and ocean-sport durability. Buyers are active outdoor enthusiasts—surfers, sailors, anglers, runners, golfers—who want glare-free vision and high contrast without sacrificing style. The brand also appeals to vacation travelers who associate Hawaii with premium relaxation and value eyewear that transitions from sport to resort wear. Repeat purchasers cite color-boosting optics and scratch-resistant coatings as key motivators. Mauijim competes in the performance-lifestyle sunglass segment populated by surf, snow, and fashion-forward technical brands. It differentiates through proprietary lens tech developed and tested in Hawaiian sunlight, an in-house prescription lab that can surface high-wrap Rx lenses, and a repair program that replaces lenses and parts to extend product life.