Metyr

Metyr sells precision smart body-measurement devices and companion software for apparel e-commerce, priced mid-range ($199–$299). The core line is a fold-up, sensor-based measuring station plus a mobile dashboard that captures 14 body dimensions in under 10 seconds. Products are sold exclusively through the brand’s own site and Shopify-integrated B2B portal; no retail stores. The brand’s USP is “scan-once, fit-everywhere” data portability: measurements export instantly to partner pattern engines and virtual fitting rooms, cutting online apparel return rates by a claimed 28%. Metyr’s hardware-agnostic API lets small labels add body-scan checkout without custom dev work, a feature that earned it a 2023 Shopify App Award. Its best-known collection is the M-Station series, updated annually with slimmer optics and faster calibration. Target customers are indie fashion labels, custom clothiers, and style-conscious shoppers aged 20-40 who value zero-waste, accurate fit, and data privacy. Brands adopt Metyr to reduce size-based returns and carbon footprint; consumers use it to avoid trial-and-error sizing and to store anonymized scans for future purchases. Metyr competes with full-body 3-D scanners and phone-only measurement apps. It differentiates by combining sub-centimeter hardware accuracy with plug-and-play SaaS pricing, eliminating the five-figure capital cost of mall-size booths while beating camera-only apps on precision.