Gushbeauty
Gushbeauty sells cosmetics and beauty products, with a focus on vegan and cruelty-free formulations. They are notable for creating inclusive, trend-forward makeup designed for Gen Z consumers who prioritize ethical beauty practices and self-expression.
Beauty that's bold, kind, and unapologetically you
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Misshaus
Misshaus sells skincare, cosmetics, and beauty products with a focus on affordable K-beauty and trendy formulations. They are notable for their extensive range of innovative, Instagram-worthy products that appeal to younger beauty enthusiasts and makeup lovers seeking quality items at accessible price points.
K-beauty innovation that's Instagram-worthy and actually affordable
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Benefit Cosmetics
Benefit Cosmetics sells a wide range of beauty products including eyebrow makeup, face primers, bronzers, blushes, and mascaras known for their fun, playful branding and innovative formulations. They are notable for their distinctive, humorous marketing approach and are particularly popular with consumers seeking trendy, Instagram-worthy beauty products that don't take themselves too seriously.
Beauty that's bold, playful, and unapologetically Instagram-worthy
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Kylie Cosmetics
Kylie Cosmetics sells makeup products including lip kits, eyeshadows, foundations, and other beauty essentials designed for a wide range of skin tones and preferences. The brand is notable for being founded by Kylie Jenner and has become a cultural phenomenon, particularly popular among Gen Z and social media-savvy consumers who follow beauty trends and influencer recommendations.
Get the trends Kylie wears before they hit the mainstream
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Catrice Cosmetics
Catrice Cosmetics sells affordable makeup products including foundations, eyeshadows, lipsticks, and nail polishes with a focus on quality and trend-forward formulations. They are notable for making professional-quality, vegan and cruelty-free cosmetics accessible to budget-conscious beauty consumers worldwide.
Professional makeup that actually fits your budget and values
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Winky Lux
Winky Lux specializes in playful, colorful cosmetics and skincare products known for their whimsical packaging and innovative formulas, along with a curated selection of fashion and lifestyle items. The brand appeals to younger, trend-conscious consumers and beauty enthusiasts who seek fun, Instagram-worthy products that don't compromise on quality or performance.
Beauty that's bold, playful, and actually works for you
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Mirenesse
Mirenesse specializes in cosmetics and skincare products, including foundations, mascaras, and beauty treatments designed with innovative formulas. The brand is notable for catering to consumers seeking high-performance, cruelty-free beauty products that deliver professional results at accessible price points.
Professional beauty formulas that refuse to compromise on ethics or your wallet
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