Millbry Hill

Millbry Hill sells country clothing, riding kit and pet supplies through a 12,000-line web store and four Cumbrian showrooms. Core ranges include waterproof jackets (£80-£350), leather riding boots (£120-£450) and dog beds (£30-£180), sitting in the mid-to-premium price band. The retailer is the e-commerce arm of the 140-year-old Brough family agricultural cooperative, giving it direct farm-to-customer sourcing and year-round stock of hard-to-find country sizes. Best-known lines are their own-label “Hillmaster” waterproof coat and exclusive seasonal drops from Barbour, Ariat and Musto. Customers are rural homeowners, equestrian riders and weekend walkers who want kit that performs in Cumbrian weather yet looks right at a country show. They value provenance, local employment and staff who actually ride, shoot or farm. Competition comes from multi-brand outdoor specialists and department-store country floors; Millbry Hill counters with region-specific expertise, next-day delivery to remote postcodes and a loyalty scheme that turns local knowledge into repeat orders.