Mira Selva

Mira Selva is a direct-to-consumer jewelry label that sells 14k–18k gold vermeil and sterling-silver pieces set with semi-precious stones. Core lines include stackable rings, huggie earrings, pendant necklaces and adjustable bracelets priced USD 45–180, placing the brand in the accessible-premium tier. All sales flow through miraselva.com; no wholesale or brick-and-mortar stockists are used. The company casts every piece in recycled precious metals and offsets shipping emissions through Carbonfund, messaging “luxury without landfill.” Signature items are the dainty “Sunburst” signet and the interchangeable “Orbit” charm hoop, both Instagram-proven bestsellers that ship in plastic-free, seed-paper boxes customers can plant. Limited-edition color drops sell out within hours, reinforcing scarcity. The typical buyer is 22–35, urban, college-educated and style-active on TikTok or Instagram; she wants trend-forward jewelry that photographs like fine jewelry yet costs less than one night out. Values-driven consumption matters: she will pay a small premium for recycled gold, traceable stones and female-founded storytelling. Mira Selva competes in the crowded “demi-fine” space populated by fast-fashion jewelers lifting runway looks and heritage houses selling entry charms. It differentiates through small-batch production, recycled-only metals, carbon-neutral logistics and a single-channel model that keeps prices 30–40 % below equivalent quality at department stores while retaining the sustainability credentials larger brands struggle to prove.