Mission C

Mission C sells CBD oils, gummies, capsules, topicals and a “Pro” range combining CBD with functional vitamins; prices run £19–£89, placing the brand in the mid-range. All products are broad-spectrum (0 % THC) and third-party lab-tested; sales are DTC through missionc.co.uk plus selected UK pharmacies and health stores. The company positions itself as science-led wellness, led by ex-professional athletes who formulate for recovery and performance. Flagship lines “Pre-Workout + CBD” and “Night + CBD” pair cannabinoids with ingredients like B12 or melatonin, while transparent lab reports and batch QR codes reinforce trust. Core buyers are 25-45-year-old fitness enthusiasts and busy professionals seeking natural alternatives for sleep, stress and muscle soreness. The brand speaks to an active, health-conscious lifestyle and donates 2 % of revenue to mental-health charities, aligning with value-driven consumers. Mission C competes against both premium lifestyle CBD labels and budget white-label sellers; it differentiates through athlete-backed formulations, vitamin-CBD hybrids and mid-tier pricing that undercuts luxury players while retaining lab-grade quality and UK-grown hemp.