Sports, Outdoors & Fitness · Fitness & Gym Equipment
Mojawa
Train free, hear everything, leave your phone at home
MOJAWA sells bone-conduction and open-ear sport headphones priced USD 99-199, placing them in the mid-range segment. Products are sold direct-to-consumer through mojawa.com and Amazon storefronts, with no branded retail presence. The brand’s core pitch is IP68 waterproof, 32 g titanium-frame headphones that leave the ear canal open for cyclists and runners who need situational awareness. Flagship models such as the Run Plus integrate 8-hour batteries, 32 GB onboard MP3 storage and magnetic snap-charge in a single-piece design. Typical buyers are 18-40-year-old endurance athletes, urban commuters and safety-conscious parents who value hearing traffic while training. The brand leans into an active, safety-first lifestyle and markets heavily through Strava and Zwift partnerships. MOJAWA competes in the niche between budget plastic bone-conduction sets and premium audio brands, differentiating on higher waterproofing, lighter weight and integrated memory that removes the need to carry a phone during workouts.
Gymshark
Gymshark sells athletic apparel, activewear, and fitness accessories designed for gym-goers and fitness enthusiasts. They're notable for being founded by a teenager in his garage and building a loyal community-driven brand that resonates with younger fitness enthusiasts and social media-savvy athletes.
From garage startup to fitness community, wear the brand that actually gets you