Sports, Outdoors & Fitness · Cycling & E-Bikes
Mokderncycle
Vintage style meets modern power, no boutique markup required
Mokderncycle sells direct-to-consumer electric bicycles priced USD 1,099-2,299, placing them in the mid-range e-bike tier. The catalog is split between 750 W fat-tire hybrids and 500 W city commuters, plus add-on batteries, racks, and phone mounts. Sales are online-only through mokderncycle.com; bikes ship 95 % assembled in flat-pack cartons to the lower 48 states. The brand positions itself as “modern power, vintage silhouette,” pairing classic diamond or step-through steel frames with concealed Samsung-cell batteries and color-matched metal fenders. Every model uses a torque + cadence dual sensor, hydraulic discs, and an IP-65-rated controller—specs normally found on bikes costing $800 more. The 2023 “Café 750” in matte forest-green has become the best-seller and anchor of Mokderncycle’s Instagram-led marketing. Core buyers are 25-45-year-old urban commuters and weekend adventurers who want café-racer aesthetics without boutique pricing. They value clean design, DIY-friendly maintenance (standard 68 mm BSA bottom bracket, 135 mm drop-outs), and the ability to ride 28 mph on throttle alone to shorten 10-mile city commutes. Mokderncycle competes with both value-oriented DTC e-bike labels and legacy bicycle makers expanding into electrics. It differentiates by offering torque-sensor performance, vintage styling, and a 24-month battery warranty at a sub-$2.5 k price while skipping dealer margins and keeping replacement parts in U.S. warehouse stock for 48-hour shipping.
Gymshark
Gymshark sells athletic apparel, activewear, and fitness accessories designed for gym-goers and fitness enthusiasts. They're notable for being founded by a teenager in his garage and building a loyal community-driven brand that resonates with younger fitness enthusiasts and social media-savvy athletes.
From garage startup to fitness community, wear the brand that actually gets you