myfeettech

MyFeetTech sells smart insoles and foot-health wearables that embed pressure-mapping sensors, a companion mobile app, and optional orthotic shells. Prices sit in the mid-range bracket: $129–$199 for consumer insoles and $299–$499 for medical-grade custom pairs. Distribution is online-direct through myfeettech.com and select telehealth platforms; no physical retail. The brand’s core IP is a washable, full-length sensor matrix (±5 % pressure accuracy) that streams gait data in real time and flags asymmetry, overload zones, and cadence drift. A built-in AI coach translates the metrics into audible cues for runners, diabetics, and post-op patients, and the app exports reports that clinicians can bill under CPT 96004. The product has FDA 510(k) clearance as a Class I medical device and a 30-day “walk better” money-back guarantee. Primary buyers are 25-45-year-old runners, hikers, and boutique-fitness enthusiasts who already track HR and sleep and want the same granularity for ground contact time and pronation angle. Secondary markets include physical-therapy patients and employers with standing-workforce wellness programs; both segments value injury-prevention data over simple step counting. Competitive set spans sport-centric footpods, smartphone gait labs, and traditional custom orthotic labs. MyFeetTech differentiates by merging clinical-grade sensor density with everyday insole durability at half the price of motion-capture lab visits, and by offering same-app tools for both performance tuning and medical compliance rather than splitting the use cases.