Myvega

Myvega sells plant-based nutrition products: ready-to-mix protein powders, protein bars, ready-to-drink shakes, electrolyte hydrators, and powdered greens. Most SKUs fall in the mid-range tier—typical 1-lb protein tubs retail for $29–$49 USD—while limited-edition or sport-certified lines edge into premium. Distribution is omnichannel: DTC through myvega.com, Amazon, iHerb, and full sets in Whole Foods, Target, Walmart, CVS, and specialty running stores across North America. The brand’s core promise is “premium plant-based performance,” using multisource pea, pumpkin-seed, and sunflower-seed proteins to deliver 20–30 g complete protein per serving without stevia or artificial sweeteners. Vega was first to earn Informed-Choice sport certification across its entire Performance Protein line, and the Vega One “all-in-one” shake remains a reference product in the category for combining protein, greens, vitamins, and 2B CFU probiotics in one scoop. Core buyers are 25-40-year-old active adults—runners, cyclists, CrossFitters, and yogis—who want clean, vegan fuel that aligns with environmental and animal-welfare values. They read labels for non-GMO, gluten-free, and carbon-neutral claims and are willing to pay 10-20 % more if the product is traceably sourced and third-party tested. Myvega competes in the crowded intersection of sports nutrition and wellness-centric plant foods; it differentiates through sport-certification, athlete partnerships, and transparent sustainability metrics rather than competing solely on protein grams per dollar.