Naanu

Naanu is a direct-to-consumer bakery that sells vegan, nutrient-dense cookies and snack bars. Single-flavor boxes start around €6 and mixed bundles top out near €30, placing the line in the affordable-to-mid range. Orders are placed only through the brand’s own site, which ships Europe-wide from its Berlin kitchen. Every SKU is built on a base of seeds, oats and dried fruit, delivering 50 % of daily B12, iron, zinc and omega-3 in one 50 g serving without fortificants. The products are baked-to-order in small batches, certified organic, and packaged plastic-free. The “Cookies for Breakfast” trio—choco-orange, banana-bread and coconut variants—has become the recognizable hero line. Core buyers are urban professionals and students aged 20-40 who want plant-based convenience that replaces supplements. They value zero-waste shipping, short ingredient lists, and the ability to eat dessert while meeting micronutrient targets. Naanu competes with both better-for-you snack bars and vitamin-fortified cookies; it differentiates by merging the two categories into one whole-food item, eliminating synthetic additives and offering bakery freshness rather than shelf-stable bars.