Natural Cycles

Glow

Glow is a fertility tracking and conception app that offers subscription services providing personalized insights about ovulation, menstrual cycles, and pregnancy planning. The app is notable for combining data science with women's health expertise, making it especially useful for couples actively trying to conceive or those seeking to better understand their reproductive health.

Know your body, plan your future, grow your family

Mira Fertility

Mira Fertility sells at-home fertility tracking devices and tests that measure hormone levels to help users understand their menstrual cycles and optimize timing for conception. They're notable for making clinical-grade fertility testing accessible to consumers who want data-driven insights into their reproductive health without frequent doctor visits.

Know your cycle like your doctor does, minus the waiting room

Pregnancymiracle

Pregnancy Miracle offers natural fertility solutions and pregnancy support programs designed to help women overcome infertility and achieve conception through holistic methods. The brand is notable for targeting women seeking drug-free, non-invasive alternatives to conventional fertility treatments who prefer traditional and natural approaches to conception.

Reclaim your path to motherhood through nature's wisdom, not medicine

Itsblume

Itsblume is a direct-to-consumer wellness brand that sells at-home health test kits, hormone-free contraceptive solutions, and cycle-tracking accessories. Kits cover fertility, ovulation, thyroid, vitamin D, and general women’s health markers; most SKUs fall between $49 and $159, placing the line in the mid-range segment. Sales are online-only through itsblume.com and Amazon storefront, with U.S. shipping and optional subscription refills for ovulation and pregnancy tests. The brand’s signature product is the “Hormone Balance Test,” a finger-prick saliva-card combo that measures five key reproductive hormones and returns physician-reviewed results on a mobile dashboard within five days. All tests are processed in CLIA-certified U.S. labs and arrive in discreet, recyclable packaging, reinforcing Blume’s positioning as a privacy-first, science-backed alternative to clinic visits. A secondary hero line is the “Caya Contoured Condom” and accompanying water-based fertility-friendly lubricant, marketed as Canada’s only non-hormonal contraceptive kit sold without prescription. Primary customers are women aged 18-35 who track cycles for natural birth control, future fertility planning, or PCOS symptom management and prefer discreet, data-driven solutions over traditional OB-GYN appointments. The brand appeals to wellness-savvy, socially conscious consumers who value ingredient transparency, plastic-neutral shipping, and inclusive education content that normalizes conversations around periods, sex, and fertility. Blume competes in the crowded at-home diagnostics and fem-tech space against both venture-backed test-kit startups and legacy pharmacy brands expanding into e-commerce. It differentiates through lower price points, bundled cycle-care kits, and a distinctly non-clinical tone that combines medical rigor with Gen-Z friendly design and TikTok-driven sex-ed resources.

Know your body, skip the appointment, own your health

• Recycled

Proov

Proov sells at-home hormone testing kits that allow users to track fertility and reproductive health through saliva and urine samples. They're notable for making fertility testing more accessible and affordable for women who want to understand their menstrual cycles and optimize their chances of conception.

Know your cycle, own your fertility journey

Inito Inc

Inito sells at-home fertility testing kits and reproductive health monitoring devices designed to help users track ovulation, hormone levels, and fertility windows. They're notable for making clinical-grade fertility diagnostics accessible to consumers through smartphone-connected devices, serving individuals and couples seeking to understand their reproductive health without frequent clinic visits.

Know your body's fertility story without leaving home

Dandi Fertility

Dandi Fertility sells fertility supplements and wellness products designed to support reproductive health and optimize fertility outcomes for people trying to conceive. They are notable for their science-backed formulations and for catering to individuals seeking natural, evidence-based approaches to enhance their fertility journey.

Science-backed supplements designed to naturally optimize your path to conception