Navrtar

Navrtar sells premium, location-based virtual-reality entertainment experiences priced £35–£55 per 30–60 min session. The product is an on-site free-roam VR arena session, not a physical good; tickets are booked only through the brand’s own website with no third-party retail distribution. The London arena offers warehouse-scale, multi-player VR where up to six visitors walk untethered in a 2,000 ft² space while tracking is handled by backpack PCs and motion-capture rigs. Rotating titles include original zombie shooter “Overrun” and family-friendly archery adventure “Strike”, each delivered in 5-10 min briefing plus 20-30 min live play, making the venue a short-form alternative to home headsets. Core buyers are 18-35 urban professionals and experience-seeking tourists who value social, Instagram-ready group activities over solitary gaming; corporate event planners also purchase team-building slots. The brand appeals to consumers prioritising novelty, shared memories and high production values rather than owning hardware. Navrtar competes with other pay-to-play immersive attractions—escape rooms, axe-throwing bars, indoor mini-golf and smaller VR arcades—by offering untethered locomotion, longer session times and proprietary content that cannot be replicated on consumer headsets, positioning itself at the premium end of the out-of-home leisure market.